ASHEVILLE, NC – The Asheville Humane Society Board of Directors has named Jeff Hassel the new Executive Director of Asheville Humane Society. Hassel assumed the role on August 22nd and began managing all day-to-day operations for Buncombe County’s only open-intake animal shelter.
“I believe we have a new leader who will work tirelessly to amplify our already dynamic organization while respecting and investing in the people around him and employing creativity, structure, humor, and integrity. Jeff has hit the ground running, advocating for animals in need in our community to thrive and live a life worth living,” says Carla Henry, Chairperson of the Board of Directors of Asheville Humane Society.

“At the end of my first day with Asheville Humane, I walked to my car and thought, ‘You know, Jeff, you’ve just landed in a place that suits you!’ After meeting the Board and all our senior leaders, I still feel that way! Asheville Humane is filled with people – staff, Board, donors, and volunteers – who care deeply and work tirelessly for the animals in our care. Our journey together will be incredible!” says Jeff.
Hassel succeeds Interim Executive Director John Haas, long-time supporter, volunteer, and former Asheville Humane Society Board of Directors Chairperson, who assumed the role in June 2021.